IP44.de Outside Luminaires


New Holistic Corporate Design

Factor, Hamburg

During my time at Factor, I was responsible for IP44.de’s integrated brand management and complete new corporate design development, including brochures, visual concepts & photoshoot art direction, website, event-, point-of-sale- and trade fair publications.

IP44.de – every space deserves great light! Or simply put: At home outside. Aesthetically perfect as the most sophisticated interior luminaires, but equipped with the most conceivably reliable technology for a long life in the fresh air, that is what IP44.de products stand for.

Employee period: Senior Brand Designer at Factor, Hamburg

Brand & Product Brochures

Brochure design and visual concept development, incl. photo shoot art direction.


Name development & implementation of this new in-house innovation named IvyLight, a new technology of LED light series.

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