A central design element of feyn’s visual identity is the sympathetic feyn bear, which playfully and colorfully presents the brand and makes it tangible. The illustration design follows a modular design principle that appeals to both children and adults, giving the brand a clear visual distinctiveness in the Bean-to-Bar segment.

The collection is complemented by the “Editions” line, whose visual language is independent yet harmoniously anchored in the feyn universe. The illustration concept is rounded off by a series of greeting card motifs – with a special detail: their format is precisely matched to the chocolate packaging, making them the ideal companion at the point of sale.

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