Development of a holistic brand presence for feyn Bean-to-Bar Chocolate – from strategic brand profiling and name development to a consistent visual identity. The corporate design defines all central design elements and brand touchpoints, including logo, color palette, typography, illustration system, packaging design, website, text tone, and the design of the customer journey across all contact phases.

The illustration design follows a modular, playfully colorful design principle that appeals to both children and adults, giving the brand clear visual distinctiveness in the Bean-to-Bar segment. The packaging design combines functionality, haptics, and sustainability with a striking color and imagery language that stands out immediately on the shelf. This creates a cohesive brand presence across all channels.

www.feyn.berlin